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Some
Realtors Just Don't Listen
I
am pleased to be "interviewing" with you for this important
transaction of selling your home. You may have decided
to evaluate more than one agent because every agent
has a style of his or her own. Even though one's personality
may be important in the transaction, I want you to know
I am a very hands on person who is very interested in
not only completing the transaction, but working with
you at a pace and style that is completely within your
comfort zone. As an agent that has over 28 years of
experience, I know that input from the Sellers on their
home is essential. I want to be sure that we are handling
things they way that you want them to be handled, and
that you are comfortable with the way we are doing business.
I want to make sure that I am hearing you carefully,
and following the path that you have chosen.
Good communication is essential. I was given two ears
and only one mouth for a reason! * Many Real Estate
agents just don't listen. I understand that the way
one handles a transaction is not just a "cookie cutter"
event.
* Every homeowner has different needs, and I am an agent
that listens and addresses your individual needs. Some
have a family, some have health issues and others just
need to know what is happening well in advance so they
can count on it and plan on it.
I would like to sit down and discuss the following matters
in detail.
The first of which is the Marketing Plan. * I want to
discuss with you a custom marketing plan for your home.
Your home has many wonderful and unique features that
should be showcased in a particular way. I have certain
thoughts and ideas, but I am equally interested in yours.
* I have a variety of different medias available for
advertising your home. We have an IPIX 360 degree Virtual
Tour that shows a video feed on the World Wide Web.
This promotes your home to a much larger base of Buyers.
I would be delighted to show you a sample. * I will
also promote your home visually with photographs, in
the Saturday Real Estate section of the Los Angeles
Times. Your input of which photographs best represent
your home is very important to me.
* I will also feature your home on my personal website,
www.ronwynn.com, as well as on the Coldwell Banker Homes
website and Realtor.com.
* I would like for us sit down and discuss the advertising
of your home in detail. There may be certain benefits
and features to your home that had initially attracted
you. You may know best what would attract a subsequent
buyer! Many agents think they know it all when it comes
to marketing a home, and they fail to listen to the
valuable insight the homeowner has to offer, which is
vital!
Secondly, selling your home "as is".
* I would like to discuss with you the menu of the options
you have to sell your home. You may choose the "as is"
sale, which has many wonderful benefits. It is very
protective to you in the future and keeps a buyer form
coming back at you later suggesting further obligation
on your part. I would like to discuss the pros and cons
with you so you can make the final decision.
* I want to provide you with a menu of opportunities
and involve you in the process of selecting what we
do. Many agents make these decisions on the behalf of
their clients thinking that their years of experience
allow them to do that. That to me is ridiculous, since
every homeowner has different needs. I wish to totally
involve you in the decision making process, and not
make any presumptions along the way.
Equally important, the selection of services and the
way the transaction is handled. * I believe it is my
job to provide you with all the information so that
the selection can be made to best benefit you.
* Many agents make the selections of the Escrow Company,
Title Company, Termite Company etc. themselves. It is
very important to me since closing costs are partially
paid for by the seller, we discuss all options to be
able to save you money. I want you to be involved with
the selection of all services and know what each of
these companies providing service can offer.
In addition, time periods and contingencies.
* Many agents feel that they know what their client
wants as far as contingency time periods and escrow
periods. Since every client has different needs, I would
like to discuss with you the time periods to be sure
that they meet with your approval. We may want to discuss
the pros and cons of a short escrow and a possible rent
back, or we may want to discuss the benefits of a longer
escrow. It is important before we make such decisions
that you are well informed of every possible selection.
* You may like the idea of closing your transaction,
but still not needing to move before your next home
is ready for occupancy. We can discuss how that can
be handled without having you feel rushed and without
jeopardizing the security of your transaction. It is
also important to take into account fluctuating interest
rates and the downside of too long of a transaction.
This is all-important communication that must not be
overlooked. * I would like to discuss with you the times
that would be convenient for you to show your property.
You may have personal needs and desires, and you may
have days or times that would physically work best for
you. I will work with your schedule. I would not know
your availability without first discussing this with
you.
Lastly, the importance of showing your property to buyers
who are pre-approved to purchase a home.
* I want to make sure the people who are seeing your
home are qualified, legitimate buyers, never compromising
your safety and security.
* The buyers seeing your home should be pre-approved,
and have the financial capacity to consummate the transaction.
We will take the necessary steps to quality the Buyer
and see to it that they have the proper credentials.
It is important that we maintain a line of communication
providing you with the information and allowing you
to make the decisions from start to finish. I certainly
feel if we continue to maintain close communication,
there will be no last minute surprises. I pride myself
in listening to my clients, and their opinion and input
are most important, above all else. My ears and mind
are always open to your personal needs and desires.

Copyright© Ron Wynn 2000
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