Strategies To Staging Your Home
Don't rely
on your own intuition and your own tastes when it comes to "staging
your home for sale". A talented real estate broker with years of
experience is able to keep his or her pulse on the market consistently
staying in touch with the latest trends and pathways to a buyer's
heart will be able to steer you in the right direction. After all,
you, as a Seller, just have sixty seconds to make a lasting first
impression, so it better be a good one.
An article
recently published in a national magazine made reference to the
home Buyer's decision-making process. I quote the article stating
that 45% of the actual decision is made from a first look at the
home's front exterior. This of course includes site and neighborhood
location, no doubt. Amazing, however, how that freshly painted white
picket fence and those colorful blossoming flowers do make a difference.
People are attracted to green lawns, tailored landscaping, windows
with bright colored shutters and planted window boxes, etc. The
article goes on to say that 20% of the decision is formulated within
the first three steps across the threshold. Simply speaking, this
means that 65% of the total decision is made by the time a Buyer
has barely walked through the first room. Keep that in mind as well.
Staging your
home is very important. Buyers need to relate well to your home
so try to depersonalize it as much as possible. It is important
to get rid of clutter, position furniture to make the rooms look
bigger and more attractive and remove big, clumsy furniture if necessary.
Make your home
look fun and appealing, the way a decorator would, by opening up
tight traffic flow, exposing hardwood floors and accentuating any
character and charm that may be dormant and unexposed. People love
character and an uncluttered flowing floor plan that's easy to navigate
and easy to live with.
Today it is
not just about square footage, it's about lifestyle. After a long
hard day at work, people want to come home to a joyful environment
that is easy, informal and ready to go.
Here are some
things to remember that are high on today's Buyer's wish list! 1)
Privacy - Do what you can to create privacy. 2) Quiet - Try to buffer
yourself from noise. 3) Bright - Take whatever step you can to create
light. 4) Clean - No one wants to be responsible for someone else's
mess.
Stage your
home to look spacious and bright; trim back trees and shrubs that
block windows, change light bulbs to maximum wattage and open all
shades, shutters and drapes during showings, etc. Create a good
traffic flow and accentuate the size of closets by organizing them
in advance. To make a home look bigger, carpet everything in the
same color, not each room different. To make a backyard look bigger,
use the same principle by not having it so broken up, i.e. a walkway,
a patch of lawn, a cactus garden, a flower patch, a deck, another
walkway, another little patch of grass, etc. Usually it is better
to have a large grassy play area and a patio or deck and be done.
Here are other
things to keep in mind coming direct to you from a Buyer's "I need"
list: 1) I need a nice master with adjoining bath.
2) I need a
guest bedroom.
3) I need a
place to put my computer. I would love a home office space if possible.
4) I need a place for my stereo and big screen TV.
5) I want a
nice sunny spot where I can enjoy my Sunday newspaper and morning
coffee.
When possible,
give today's Buyers what they are looking for, make it easy for
them to imagine themselves living there, give them no excuses that
it needs too much work and selling for top dollar is as close as
your fingertips.
Just as a couple
of last minute reminders: 1) Pools are more in demand during hot
weather and less of course during winter. 2) Homes sell best when
interest rates are affordable, while prices are increasing and when
inventory is low.
3) The best
times to sell are either between February and June or between September
and October. Holiday time, late summer or too early in the year
tend to be slower times. 4) Spring time and early fall are great
times to sell because of blooming gardens and the beautifully changing
colors of fall.
~~ This article was written by Ron Wynn - 8/2000 ~~

Copyright© Ron Wynn 2000
|