When selling a house, it is important to weigh the factors that could lead, or may have led, to an expired listing. Most often, the key factor is "an improper pricing strategy."

You can tell a house is improperly priced by looking at the prices of similar houses that have sold recently. Ron can help you with this through a accurate market analysis to assess the current value of your property. If you are still committed to selling, then consider the factors of communication, price, condition and marketing.

Communication is essential between agent and seller. Without this, the sale will take much longer and both time and money will be lost. Ron can help reduce the selling period by simple suggestions to make a house more presentable and appealing to the seller. Just ask him to help you see things from a buyer's perspective.

The price should be set according to market price, competition and condition. Place prices below expired or languishing listings-these were probably priced too high. In the end, it will mean a more expedient listing period, ultimately saving you money.

It is important when selling a house to have it in like-new condition. This may mean a few cost effective home improvements but, in the end, these houses sell more quickly.

Marketing is the seller's way of getting the word out. Placing a listing on the Multiple Listing Service, hosting open houses and running local ads are only the beginning of the marketing process. Ron takes marketing worlds further by one-on-one personal contact with agents and their buyers, as well as his those within his unparalleled network of professional connections. This is supplemented by professional-quality brochures, post card announcements to the neighboring homeowners, and photo/press releases in both The Outlook and the L.A. Times.