Don't Compromise on the Level of Experience
Every year
hundreds of California residents apply to take the California State
Real Estate exam and many are successful in passing the exam, then
becoming licensed. There are any number of reasons for becoming
licensed, many of which are not for the purpose of making real estate
sales a full-time profession.
Investors often
find it advantageous to be licensed, and then there are some people
that just want a license should they suddenly opt for a career change.
Occasionally, a family member will get a license merely to represent
other members of the family. The reasons go on and on. The facts
are rather interesting, proving that the average licensed agent
in California closes three and one-half transactions per year. All
this information is fine and good; however, all too often people
can become blinded by the notion of keeping the real estate commission
in the family or among friends. Even though it has been known and
proven for years that one should never mix business and friendship,
people still think, "It could never happen to me." And "Our situation
is different." It is that feeling of obligation...and also of a
friend's expectation that often creates the driving force to the
nightmare that should not have happened.
Before making
what appears to be the "obvious decision," step back from the situation
long enough to consider several facts:
- Buying and
selling a home is one of the biggest, if not the biggest, business
transactions a person makes in a lifetime.
- The asset
in question is one of the most, if not the most, expensive asset
a person trades in a lifetime.
- If your friend
is going to sever a friendship over your decision of whether or
not to have him/her represent you, is that person really your
friend?
- If this friend
were not your friend, based on his or her track record would he
or she really be your best choice for an agent, or might there
be someone better qualified?
- If saving
part of a commission is going to cost you twice that amount before
the transaction is over, are you saving or losing?
Remember, selling
or buying a home can be complex. Negotiating skills, marketing skills,
experience and neighborhood expertise can make a huge difference
in the price you receive, and in your overall success in closing
the transaction without a hitch. In this very litigious era, don't
compromise the knowledge or the experience and later on regret it!
Be strong and stand up to what makes the best sense. Hire your best
agent, not your best friend.
As an alternative
to spoiling a good friendship, speak with the neighborhood agent
of your choice and perhaps see if that agent might be willing to
pay a referral fee to your friend, still keeping that "arm's length"
distance between business and friendship. After all, do you really
want your friend knowing all the personal and financial issues that
might come up in the course of buying or selling?
Copyright© Ron Wynn 2000
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