Real Estate Agent Evaluation Checklist

How does your real estate agent measure up to Ron Wynn? This checklist will help you evaluate such aspects as referral networks, clientele, advertising, marketing, support staff, and follow-up.

In the end, you'll find that Ron Wynn provides you with the services of an entire support team, freeing him up so that he can work one-on-one with his customers. The resources at his fingertips include a comprehensive marketing program, an international clientele, and an extensive network of professionals in the area, from corporate connections to reputable painters, carpenters, and landscapers.

Ron Wynn
Other Agents
Yes No Yes No
Do you or your assistant make personalized invitational phone calls inviting top agents to the Broker caravans?
Yes No Yes No
Do you have other listings in this area and in this price range that you will be able to attract Buyers from?
Yes No Yes No
Do you guarantee that our home will be advertised every Sunday in the LA Times except holidays, and also weekly in our neighborhood local paper?
 
Ron Wynn
Other Agents
Yes No Yes No
Do you guarantee that our home will be advertised in a "Homes Magazine" with a photograph, every day until sold?
Yes No Yes No
Do you maintain a comprehensive database of Buyers that you can scan for prospects for our home by targeting size, neighborhood, and price range?
Yes No Yes No
Do you regularly contact renters paying substantial amounts with information on property you list for sale?
 
Ron Wynn
Other Agents
Yes No Yes No
Do you make a personalized photo brochure for our home that is given to every agent and potential Buyer seeing our home?
Yes No Yes No
Do you contact Sellers currently in escrow with information about your listings should they be interested in trading up or down?
Yes No Yes No
Do you provide a regular monthly incentive for other agents to sell your listings, such as a trip, color TV, or cash prizes?
 
Ron Wynn
Other Agents
Yes No Yes No
Do you conduct open houses and can we have an open house as many Sundays as we choose?
Yes No Yes No
Do you advertise in trade and business publications to attract spectrums of clients other than those reading the local papers?
Yes No Yes No
Do you use creativity in your marketing, such as revised ad copy, photo ads, and large, easy to spot newspaper press releases?
 
Ron Wynn
Other Agents
Yes No Yes No
Do you receive an abundance of Buyer inquiries from signs and ads on your other listings?
Yes No Yes No
Do you offer a home protection policy to stimulate Buyer activity and eliminate Seller liability?
Yes No Yes No
Do you employ a staff to assist you with scheduling, marketing, graphics and paperwork so that your time is available to Buyers and Sellers?
 
Ron Wynn
Other Agents
Yes No Yes No
Do you work evenings and weekends, and can we expect quick responsiveness to our phone calls?
Yes No Yes No
Do you personally walk the neighborhood with information about your listings suggesting it to neighbors for acquaintances or colleagues that may be looking in the neighborhood?
Yes No Yes No
Do you do a brochure or postcard mailer sent to at least 3000 residents in adjacent areas to your listing, as a suggested alternative or home that may be suitable for a friend or relative?
Yes No Yes No
Do you have a source or contact that brings your listings to the attention of Attorneys, Physicians, and individuals occupationally involved in the entertainment industry?


Copyright© Ron Wynn 2000