Real Estate Agent Evaluation Checklist
How does your
real estate agent measure up to Ron Wynn? This checklist will help
you evaluate such aspects as referral networks, clientele, advertising,
marketing, support staff, and follow-up.
In the end,
you'll find that Ron Wynn provides you with the services of an entire
support team, freeing him up so that he can work one-on-one with
his customers. The resources at his fingertips include a comprehensive
marketing program, an international clientele, and an extensive
network of professionals in the area, from corporate connections
to reputable painters, carpenters, and landscapers.
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Ron
Wynn
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Other
Agents
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Yes |
No |
Yes |
No |
| Do
you or your assistant make personalized invitational phone calls
inviting top agents to the Broker caravans? |
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Yes |
No |
Yes |
No |
| Do
you have other listings in this area and in this price range
that you will be able to attract Buyers from? |
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Yes |
No |
Yes |
No |
| Do
you guarantee that our home will be advertised every Sunday
in the LA Times except holidays, and also weekly in our neighborhood
local paper? |
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Ron
Wynn
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Other
Agents
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Yes |
No |
Yes |
No |
| Do
you guarantee that our home will be advertised in a "Homes Magazine"
with a photograph, every day until sold? |
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Yes |
No |
Yes |
No |
| Do
you maintain a comprehensive database of Buyers that you can
scan for prospects for our home by targeting size, neighborhood,
and price range? |
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Yes |
No |
Yes |
No |
| Do
you regularly contact renters paying substantial amounts with
information on property you list for sale? |
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| |
Ron
Wynn
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Other
Agents
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Yes |
No |
Yes |
No |
| Do
you make a personalized photo brochure for our home that is
given to every agent and potential Buyer seeing our home? |
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Yes |
No |
Yes |
No |
| Do
you contact Sellers currently in escrow with information about
your listings should they be interested in trading up or down? |
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Yes |
No |
Yes |
No |
| Do
you provide a regular monthly incentive for other agents to
sell your listings, such as a trip, color TV, or cash prizes? |
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| |
Ron
Wynn
|
Other
Agents
|
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Yes |
No |
Yes |
No |
| Do
you conduct open houses and can we have an open house as many
Sundays as we choose? |
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Yes |
No |
Yes |
No |
| Do
you advertise in trade and business publications to attract
spectrums of clients other than those reading the local papers? |
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Yes |
No |
Yes |
No |
| Do
you use creativity in your marketing, such as revised ad copy,
photo ads, and large, easy to spot newspaper press releases? |
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| |
Ron
Wynn
|
Other
Agents
|
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Yes |
No |
Yes |
No |
| Do
you receive an abundance of Buyer inquiries from signs and ads
on your other listings? |
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Yes |
No |
Yes |
No |
| Do
you offer a home protection policy to stimulate Buyer activity
and eliminate Seller liability? |
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Yes |
No |
Yes |
No |
| Do
you employ a staff to assist you with scheduling, marketing,
graphics and paperwork so that your time is available to Buyers
and Sellers? |
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| |
Ron
Wynn
|
Other
Agents
|
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Yes |
No |
Yes |
No |
| Do
you work evenings and weekends, and can we expect quick responsiveness
to our phone calls? |
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Yes |
No |
Yes |
No |
| Do
you personally walk the neighborhood with information about
your listings suggesting it to neighbors for acquaintances or
colleagues that may be looking in the neighborhood? |
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Yes |
No |
Yes |
No |
| Do
you do a brochure or postcard mailer sent to at least 3000 residents
in adjacent areas to your listing, as a suggested alternative
or home that may be suitable for a friend or relative? |
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Yes |
No |
Yes |
No |
| Do
you have a source or contact that brings your listings to the
attention of Attorneys, Physicians, and individuals occupationally
involved in the entertainment industry? |
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Copyright© Ron Wynn 2000
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