Previews: Exceptional Properties

As one of Coldwell Banker-Jon Prudential's top performing agents, Ron Wynn has access to the exclusive resources of Coldwell Banker's Previews Program.

When it comes to reaching potential buyers in the luxury marketplace, no corporate real estate publication comes close to matching the effectiveness of the Previews magazine. The key to effective magazine advertising is distribution. Maximizing exposure for an exceptional property means targeting potential buyers not only in the United States, but throughout the world.

Unparalleled National and International Reach
Four times a year, the Previews magazine can be found in the pages of Unique Homes, the preeminent magazine of luxury real estate. By utilizing Unique Homes as the main distribution vehicle for our magazine, we benefit from their extensive paid circulation - the largest of any magazine of its kind.

The Previews magazine is seen by:

  • Qualified prospects in all 50 states, and in over 5O countries around the world
  • Fortune 500 CEO's
  • Leaders of Japanese firms in the U.S.
  • Ambassadors
  • Passengers on luxury cruise lines and international airlines
  • Hollywood celebrities and major sports figures
  • Average net worth of the newsstand reader $2.7+ million
  • Average net worth of the subscriber $2 million

Targeted Regional and Local Exposure
We conduct an extensive direct-mail campaign, distributing more than 30,000 copies of the magazine to a targeted list of potential buyers in the area's most affluent markets. Of all the corporate luxury real estate publications available in Southern California, none can offer the distribution of the Previews magazine. With a single ad, we are able to give the Previews property exposure on a local, regional, national and international scale.

Total Circulation and Distribution:

  • Unique Homes Readership: 280,000
  • Unique Homes Targeted Bonus Distribution: 10,000
  • Previews of Southern California Direct Mail Distribution: 30,000
  • Nationwide Distribution to Previews Specialists: 20,000
  • Total Distribution: 340,000

Unique Homes is the recognized source book luxury home buyers turn to when they are ready to buy. In addition to a paid circulation of over 70,000 (both domestic and international), Unique Homes is distributed on luxury cruise lines and air carriers and in a special bonus circulation to Fortune 500 CEOs and major Japanese firms.

Unique Homes provides a global reach no other publication can deliver. Advertising in Unique Homes can be a major ingredient in the marketing of your property.

The Coldwell Banker Classified Advertising Program is based on careful evaluation of market penetration. This guarantees effective advertising in the most appropriate publications. A property may be scheduled to appear in one or more of our full page ads in the major daily newspapers, or in one of the many local or specialty newspapers in your community. The marketing planned for your property is supported by national television and radio advertising that has made the CoIdwell Banker name prominent nationwide.

Publicity
Each week, press releases are sent to over 100 newspapers in which we advertise throughout Southern California. These stories are then featured in the real estate section according to the newspaper's available space. Publicity is an added feature to the campaign we have planned for your property.

Coldwell Banker Homes Magazine
In addition to the newspapers listed here, CoIdwell Banker offers valuable exposure in our exclusive Coidwell Banker Homes magazine. This high visibility buyer's guide showcases every CoIdwell Banker property, every day until it's sold. The magazine is distributed throughout Southern California in key shopping locations and Coidwell Banker offices.