Previews:
Exceptional Properties
As one of Coldwell
Banker-Jon Prudential's top performing agents, Ron Wynn has access
to the exclusive resources of Coldwell Banker's Previews Program.
When it comes to reaching potential buyers in the
luxury marketplace, no corporate real estate publication comes close
to matching the effectiveness of the Previews magazine. The
key to effective magazine advertising is distribution. Maximizing
exposure for an exceptional property means targeting potential buyers
not only in the United States, but throughout the world.
Unparalleled
National and International Reach
Four times a year, the Previews magazine can be found in the pages
of Unique Homes, the preeminent magazine of luxury real estate.
By utilizing Unique Homes as the main distribution vehicle
for our magazine, we benefit from their extensive paid circulation
- the largest of any magazine of its kind.
The Previews
magazine is seen by:
- Qualified
prospects in all 50 states, and in over 5O countries around the
world
- Fortune 500
CEO's
- Leaders of
Japanese firms in the U.S.
- Ambassadors
- Passengers
on luxury cruise lines and international airlines
- Hollywood
celebrities and major sports figures
- Average net
worth of the newsstand reader $2.7+ million
- Average net
worth of the subscriber $2 million
Targeted Regional and Local Exposure
We conduct an extensive direct-mail campaign, distributing more
than 30,000 copies of the magazine to a targeted list of potential
buyers in the area's most affluent markets. Of all the corporate
luxury real estate publications available in Southern California,
none can offer the distribution of the Previews magazine. With a
single ad, we are able to give the Previews property exposure on
a local, regional, national and international scale.
Total Circulation
and Distribution:
- Unique Homes
Readership: 280,000
- Unique Homes
Targeted Bonus Distribution: 10,000
- Previews
of Southern California Direct Mail Distribution: 30,000
- Nationwide
Distribution to Previews Specialists: 20,000
- Total Distribution:
340,000
Unique Homes
is the recognized source book luxury home buyers turn to when they
are ready to buy. In addition to a paid circulation of over 70,000
(both domestic and international), Unique Homes is distributed on
luxury cruise lines and air carriers and in a special bonus circulation
to Fortune 500 CEOs and major Japanese firms.
Unique Homes
provides a global reach no other publication can deliver. Advertising
in Unique Homes can be a major ingredient in the marketing of your
property.
The Coldwell
Banker Classified Advertising Program is based on careful evaluation
of market penetration. This guarantees effective advertising in
the most appropriate publications. A property may be scheduled to
appear in one or more of our full page ads in the major daily newspapers,
or in one of the many local or specialty newspapers in your community.
The marketing planned for your property is supported by national
television and radio advertising that has made the CoIdwell Banker
name prominent nationwide.
Publicity
Each week, press releases are sent to over 100 newspapers in which
we advertise throughout Southern California. These stories are then
featured in the real estate section according to the newspaper's
available space. Publicity is an added feature to the campaign we
have planned for your property.
Coldwell
Banker Homes Magazine
In addition to the newspapers listed here, CoIdwell Banker offers
valuable exposure in our exclusive Coidwell Banker Homes magazine.
This high visibility buyer's guide showcases every CoIdwell Banker
property, every day until it's sold. The magazine is distributed
throughout Southern California in key shopping locations and Coidwell
Banker offices.
|