Are you interviewing Agents?

First of all let me applaud you for taking the time necessary to do your homework. Certainly it is important in order to appreciate the value that an agent can provide you, to compare one to another.

Some agents who feel they have very little to offer personally will take extra time to pull down their competition. It is of course very threatening to some agents to know that they will be compared and contrasted to another agent, particularly if they are aware the agent you are also interviewing is successful in the area and has a proven track record.

Evaluate the following possibilities:

• He is too busy.
• He has too many listings already.
• He has a big staff.
• You'll never hear from again.
• He is only interested in being number one.

Take a few minutes to get the real story!

1. I have usually anywhere from five to ten listings. It is important to have five to ten listings to be receiving the benefits of multiple sign and ad inquiries. As you are probably aware, people rarely buy the home they are calling on. In fact, more often, a client will call on a sign or an ad to end up purchasing a completely different type of property. The inquiry gives me the opportunity to discuss needs more in-depth so that I can focus attention to perhaps your home which might suit the client better then the home too small or too large they first called on. An agent that has no listings or no ads in the newspapers is actually empty-handed when it comes to providing leads for your property.
   
   
2. I have a small staff to assist me so I can be available for my clients at all times. I am relieved from the mundane activities most agents spend their time with so I can be unencumbered to negotiate a great price and network with brokers to provide a Buyer that is of high quality and pre-qualified. I pride myself in having far more time for my client because I am able to delegate the $10 per hour and $20 per hour office work freeing me to be there for you to handle the important issues.
   
   
3. As far as being concerned about being number one. being number one is great but more important to me is my integrity and my reputation. My business is based on referrals. 73% of my business in the last three years is based on referrals and repeat clients. That is what is important to me. To say it in more complete terms, my client receives the benefits of being personally number one themselves. I want my client to realize that they are the most important person to me, receiving the best possible representation, best possible negotiation and best possible ultimate terms of sale. My past clients are my best source of advertising. Clearly they know first hand, how much I care and just how personally involved I am to provide a comfortable and enjoyable Real Estate experience.

So in essence, when you hear from my competition that I have too many listings, too many assistants and that I have too many things on my plate, please be sure to consider the facts more in detail. It is my track record that needs to be evaluated. If it were not for the fact that my clients receive outstanding service and that my clients achieve outstanding results, I would not consistently, year after year, have the flow of referrals coming in that I currently have. After all, when a client is satisfied they tell all their friends, but if a client is not, word travels quickly.

I understand other agents may be envious of my success. I would hope however, that when they make a presentation, they would concentrate on their own positive aspects as opposed to tearing down their competitor. An agent who has very little to offer and can only tear his competition down is probably not the agent that is really your number one choice.

Professionalism in this day and age is more important then ever. I hope your choice is directed towards a professional who will represent you in a professional manner. Everything is competitive these days, and certainly real estate is no exception. Please take the interviewing process as an important one. I want what is best for you. My focus is aimed on your future referrals. I rely on my past clients and my sphere of influence to be my ambassadors of good will. I look forward to working with you and receiving your future referrals.

Five Reasons Ron Should Be Your Agent

1. A Higher Sales Price is what everyone wants when they go to sell their property. An agent's actual track record is the only indicator of what he/she is likely to get for you ... ask Ron about his track record and proven success!

2. Advanced Technology Marketing attracts more buyers to Ron's properties. You will have more buyers considering your property over others that are "for sale"... ask Ron how he attracts more buyers!

3. Knowledge of the Market will give you the assurance that you're getting essential information necessary to make well-informed decisions when it comes to your property ...ask Ron what's happening in today's market!

4. A Customer Service Guarantee means that you will receive not just good service, but "excellent" service with care and attention to every detail. No more wondering what your agent is doing for you ... you will know all the way through the selling process what's going on AND you will enjoy the peace-of-mind that comes from knowing everything is being handled properly and professionally!

5. One Stop Shopping is a big time-saver and convenience. Ron's Innovative Real Estate Marketing System is in place to take care of absolutely everything you will need. You won't have to call anyone else... just one call to Ron will take care of everything!

Copyright© Ron Wynn 2000