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The
Importance of Exposure
There
are many reasons why a home seller would want to be represented by an
agent and company with wide exposure. Ron Wynn and the Coldwell
Banker Company offer the best of both worlds: Concentrated local exposure
and regional and national exposure.
Local
exposure: Ron Wynn takes local and neighborhood exposure to new
heights with his multi-faceted marketing campaign, which includes:
- Door knocking in
and around your neighborhood, distributing "Help Us Find Your
New Neighbor" flyers to residents, and telling them about your
home.
- One on one networking
with the top local agents in not only your immediate area, but adjacent
areas, where similarly priced homes are available. Ron will invite these
agents to open houses, or to show your home. He will tell them what
your home has to offer which other similarly priced homes don’t have.
- Direct mail advertising
of your home to your neighborhood. As well as to homes in adjacent communities
that are in the price range directly below yours and are currently for
sale. Direct mail advertising will also be sent to renters in your neighborhood,
as well as to local corporate managers and business managers.
- Ron’s sphere of
influence, which encompasses thousands of professionals, buyers, business
managers, personnel managers, etc.
- Advertising in
the Westside section of the Los Angeles Times (with a
350,000 readership on Saturday, and a 500,000 readership on Sunday),
as well as in the Culver City Newspaper and the real estate industry
publication Caravan Express.
Regional
Exposure: Ron Wynn and the Coldwell Banker Company spend tens
of thousands of dollars in regional advertising including:
- Advertising in
the Los Angeles Times (overall readership: over 4 million
on Sundays).
- Advertising on
the Internet, which is available to millions of on-line users
worldwide.
- Office-to-office
networking and referrals from the 72 of the Coldwell Banker Company
offices in Southern California (accessible to over 4000 Coldwell Banker
agents in California).
National
Exposure: Ron Wynn and the Coldwell Banker Company are tied in
to the strongest national network in the country.
- Networking and
referrals form over 34,000 Coldwell Banker agents around the country.
As the #1 Coldwell Banker agent in the country and a featured speaker
at Coldwell Banker ‘s national conventions, Ron Wynn is well known by
the entire Coldwell Banker family. He is the person most agents will
call if they have referrals coming to Los Angeles.
- Networking and
referrals from thousands of other agents outside Coldwell Banker, who
know Ron as a "Superstar" featured in Howard Brinton’s "Star
of the Month" program.
- National and international
exposure from Coldwell Banker advertising. People recognize the Coldwell
Banker name and logo as one of the strongest Real Estate and Investment
companies around. People trust our name and logo.

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