It has become very common to interview more than one real estate agent before making a commitment. The reason is simple. The sale of your home may be the number one biggest financial transaction in your lifetime and therefore today's prudent 'seller wants to be sure to be in good hands. Beyond that, however, there are certain things that are important; some more, some less depending on whom you talk with. The following concerns seem to be the ones most common:

1. Marketing And Advertising. Effective marketing is obviously of great importance. The more marketing and commitment to advertising, the better the chance of finding the right buyer both sooner and willing to pay a good price.
2. Negotiating Skill And Commitment To Getting The Best Possible Price. Sellers have reason to be genuinely concerned that the agent has their best interests at heart. The agent must be willing to counsel properly and have a strategy for dealing with low-ball offers and concerns of an inexperienced buyer. The agent must be able to prove value based on neighborhood knowledge and personal belief.
3. Communications And Availability. The most common complaint among clients having completed a real estate transaction previously is that the last agent failed to stay in touch. Communication is critical. A good agent will give regular progress reports with feedback about comments made after a showing and will discuss the marketing strategy on a continual basis, then with progress reports when the property is in escrow, seeing to it that every need the seller may have is catered to. The seller deserves this kind of service which is often overlooked.
4. The Seller Wants To Be Sure That The Agent Genuinely Cares And Is Not Too Busy. Because communication, marketing, networking, negotiating and escrow follow-up all take a good deal of time, a seller needs reassurance that the agent sees this transaction as a priority. The seller wants to be sure that the agent will devote quality time to dealing with details.
5. Clientele and Experience In The Neighborhood. Sellers are more comfortable working with an agent that has a track record for selling homes in the neighborhood. No one wants to deal with an inexperienced agent or one that has rarely sold a home in the immediate area.
6. Qualifying The Client And Eliminating The Troublesome Situations. Sellers have reason to be concerned that they are not unnecessarily tied up and end up falling out of escrow. A good agent is experienced and concerned with prequalifying the buyer and eliminating potential problems before allowing his client to be involved with a buyer.
7. Energy, Enthusiasm And Personality. Most important is chemistry. A seller needs it to feel right. No matter how smart, experienced and knowledgeable an agent, the seller must feel the trust, the commitment, the energy and the enthusiasm. The enthusiasm must be genuine for the neighborhood, for

Sellers often select an agent by referral therefore relying on someone's else's good experience. However, when a referral is not available, be sure the agent you select cares about you, your family and your bottom line. A good agent will address the above issues with you and provide you a plan of action addressing your personal needs.