The Ron Wynn Sales Team Marketing Proposal


OUR OBJECTIVES:

  1. To sell your home for the highest possible sales price;
  2. To maximize your net proceeds from the sale of your home by minimizing your sales costs;
  3. To get as many qualified buyers into your home as possible until it is SOLD;
  4. To sell your home in the shortest possible period of time;
  5. To sell your home with as little inconvenience to you, and with as little disruption to your life as possible.
MARKET EVALUATION AND PREPARATION FOR SALE:
  1. We will prepare a thorough computer-aided market analysis, and render an accurate opinion of your home's current value. Our opinions of value are always based on a market time of 60 days or less;
  2. We will provide an accurate estimate of your total expenses and closing costs;
  3. After a thorough walk-through inspection of your home, we will make our suggestions about what you to can do to enhance your home's appeal, suggesting only cost effective improvements;
MARKETING AND ADVERTISING:
  1. We will immediately submit your property to the Los Angeles Board of Realtors and the Multiple Listing Service computer, which is accessible by over 6000 agents;
  2. We will immediately submit information about your property to our office of 40 agents, so they can begin looking for a buyer. We will also send this information to a special list of active brokers we keep in contact with, who may have buyers as well. Your home will also be promoted at our weekly office meetings;
  3. With your permission, we will immediately place a FOR SALE sign in front of your home;
  4. On the first possible Tuesday morning, we will schedule your home for Brokers' Open House (Caravan). With your permission, we will also schedule a public open house on the Sunday following the Caravan. We will schedule subsequent Sunday open houses as often as you wish;
  5. One of our most successful marketing practices is direct personal contact. We maintain our own lists of agents who specialize in certain areas, or agents we know have active clients for a certain neighborhood or price range. Prior to the Caravan, my assistant and I will get on the phone and personally invite these agents to the Caravan or open house;
  6. We will create a custom brochure featuring a photo of your property, which lists its most attractive features;
  7. We will advertise your property regularly in both The Outlook and the Los Angeles Times. In addition, all open houses will be advertised in the Westside Homes magazine;
  8. We will submit a press release with photo for publication in both The Outlook and the Los Angeles Times
  9. We will inform all homeowners in your neighborhood that your home is for sale, in case any of them have a friend or relative who may want to buy there;
  10. We will make sure all prospective buyers have been PRE-QUALIFIED;
  11. We will expose your home with our other similarly priced homes. In addition, we will place information about your home on our exclusive "1 Liners" list, which is faxed to buyers, brokers and investors, as well as handed out at all our Open Houses. The benefit to you is that your property will be constantly brought to the attention of buyers who may not even be aware of your neighborhood.
  12. We will keep you fully informed during the marketing process, giving you feedback from showings and open houses, and making any suggestions that may enhance our chances of obtaining a quick sale for top dollar.
NEGOTIATION, SALE AND ESCROW:
  1. I will thoroughly review every word of every offer submitted on your home. I guarantee that I will be there to answer every question you may have to your complete satisfaction;
  2. I will use all my skills and experience (I have negotiated and sold over 2,000 Westside homes) to negotiate the highest possible sale price for you;
  3. I will supervise the physical inspection of your home and diffuse any potential problems before they become problems. The physical inspection of your home will not be an open invitation to renegotiate the sale.
  4. I will attend to and remove every possible stumbling block and potential obstacle right up front, to insure that once we enter escrow we will stay in escrow!
  5. We will assist you in obtaining interim financing, if necessary;
  6. I will be there after closing, should you ever need me. I want to be your Realtor for life!

This is our pledge of service to you. Thank you for choosing us to represent you.

Ron Wynn Vice President Coldwell Banker - Jon Douglas Company


Copyright© Ron Wynn 2000